Derin Baykal
Derin Baykal
Over 5 years of experience in transforming complex problems into elegant, user-centered digital products for startups and established companies.
•UX/UI Design
•Strategic Service Design
Kingdom of Saudi Arabia
•2024
Unifying Employment Platform
Led discovery for a national employment platform, delivering service design and UX work across 20+ services. Built journeys, service blueprint, and key prototypes in an 8-week on-site sprint with policy, product, and tech teams.
Public Sector
Public Services
Among 10 bidders
1st place
Unified services
20+
•UX/UI Design
•Strategic Service Design
Kingdom of Saudi Arabia
•2024
Unifying Employment Platform
Led discovery for a national employment platform, delivering service design and UX work across 20+ services. Built journeys, service blueprint, and key prototypes in an 8-week on-site sprint with policy, product, and tech teams.
Public Sector
Public Services
Among 10 bidders
1st place
Unified services
20+
•UX/UI Design
•Strategic Service Design
Kingdom of Saudi Arabia
•2024
Unifying Employment Platform
Led discovery for a national employment platform, delivering service design and UX work across 20+ services. Built journeys, service blueprint, and key prototypes in an 8-week on-site sprint with policy, product, and tech teams.
Public Sector
Public Services
Among 10 bidders
1st place
Unified services
20+
•UX/UI Design
•Strategic Service Design
City of Hamburg
•2023
Proactive Services for Hamburg
Won the project by leading strategic storytelling and design efforts for Hamburg’s daycare voucher system. Streamlined bureaucracy through service design, improving the user journey and reducing paperwork for families and staff.
Public Sector
Government Innovation
Families served
80K+
Less manual work
60%
•UX/UI Design
•Strategic Service Design
City of Hamburg
•2023
Proactive Services for Hamburg
Won the project by leading strategic storytelling and design efforts for Hamburg’s daycare voucher system. Streamlined bureaucracy through service design, improving the user journey and reducing paperwork for families and staff.
Public Sector
Public Services
Families served
80K+
Less manual work
60%
•UX/UI Design
•Strategic Service Design
City of Hamburg
•2023
Proactive Services for Hamburg
Won the project by leading strategic storytelling and design efforts for Hamburg’s daycare voucher system. Streamlined bureaucracy through service design, improving the user journey and reducing paperwork for families and staff.
Public Sector
Government Innovation
Families served
80K+
Less manual work
60%
•UX/UI Design
•Mobile Design
•UX Research
•User testing
Denizen House
•2022
Community Hub Digital Experience
Redesigned the mobile experience for Berlin’s top coworking hub. Improved onboarding, booking, feedback through UX research, design boosting adoption and usability across the platform.
Coworking
Community Platforms
Onboarding Rate
45%
Booking Time
-18%
•UX/UI Design
Mobile Design
UX Research
User Testing
Denizen House
•2022
Streamlining E-commerce Navigation
The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.
Coworking
Community Platforms
Onboarding rate
45%
Booking time
−18%
•UX/UI Design
•Mobile Design
•UX Research
•User testing
Denizen House
•2022
Community Hub Digital Experience
Redesigned the mobile experience for Berlin’s top coworking hub. Improved onboarding, booking, feedback through UX research, design boosting adoption and usability across the platform.
Coworking
Community Platforms
Onboarding Rate
45%
Booking Time
-18%
•UX/UI Design
•Service Design
Inofab Health
•2021
Connected Respiratory Care
Led UX design for a clinical platform for respiratory care and remote trials. Designed alert flows, data tools, and feedback systems connecting patients, providers, and researchers. Project paused post-acquisition after final design phase.
Healthcare
Clinical UX
Fewer data errors
60%
Less form-filling
55%
•UX/UI Design
Service Design
Inofab Health
•2021
Connected Respiratory Care
A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience
Public Sector
Public Services
Fewer data errors
60%
Less form-filling
55%
•UX/UI Design
•Service Design
Inofab Health
•2021
Connected Respiratory Care
Led UX design for a clinical platform for respiratory care and remote trials. Designed alert flows, data tools, and feedback systems connecting patients, providers, and researchers. Project paused post-acquisition after final design phase.
Healthcare
Clinical UX
Fewer data errors
60%
Less form-filling
55%
•UX/UI Design
•Strategic Service Design
E-residency Estonian Government
•2021
Applying E-sports
We pioneered a new digital pathway for e-sports professionals to join Estonia’s e-Residency, built from scratch through research, expert interviews, and service design validation.
E-governance
Policy Innovation
Expert Interviews
12+
R&D
3 months
•UX/UI Design
•Strategic Service Design
E-residency Estonian Government
•2021
Applying E-sports
We pioneered a new digital pathway for e-sports professionals to join Estonia’s e-Residency, built from scratch through research, expert interviews, and service design validation.
E-governance
Policy Innovation
Expert Interviews
12+
R&D
3 mo
•UX/UI Design
•Strategic Service Design
E-residency Estonian Government
•2021
Applying E-sports
We pioneered a new digital pathway for e-sports professionals to join Estonia’s e-Residency, built from scratch through research, expert interviews, and service design validation.
E-governance
Policy Innovation
Expert Interviews
12+
R&D
3 months
Skills
Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Service Design
Service Design
Service Design
Accessibility
Accessibility
Accessibility
Workshops
Workshops
Workshops
Design Sprint
Design Sprint
Design Sprint
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
AI
AI
AI
Motion Design
Motion Design
Motion Design
No-Code
No-Code
No-Code
+ More
+ More
+ More
Experience
Experience
Service & Product Designer
Service & Product Designer
Nortal
Nortal
Oct 2020 - Present
Oct 2020 - Present
Product Designer (Freelance)
Product Designer (Freelance)
Denizen
Denizen
Jul 2022 - Oct 2022
Jul 2022 - Oct 2022
Product Designer
Product Designer
Inofab Health (Clario)
Inofab Health (Clario)
Oct 2021 - Jun 2022
Oct 2021 - Jun 2022
Service/ Product Designer(Contract)
Service/ Product Designer(Contract)
e-Residency, Republic of Estonia
e-Residency, Republic of Estonia
Oct 2011 - Mar 2022
Oct 2011 - Mar 2022